Published Articles
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An Argument to Grow
Published in SIMM SALES & MARKETING MANAGEMENT November 14, 2023
When I look at a business, I evaluate the extent of the growth trajectory (historically and forward-looking plans) as a gauge of credibility.
Perpetual Planning and Continuous Improvement
Published in FINANCIAL EXECUTIVES JOURNAL on August 22, 2024
Artificial Intelligence (AI) is a disruptive application of new technologies (including machine learning algorithms and machine learning (ML)) that represents a new twist on financial businesses operating system practices and the way a business implements its business model.
NJBIA member Jerry Creighton is offering tips for selling your business, “A dilemma business owners often face is how to phase out of their business after many years as an owner/operator. One solution is to sell the business. The challenge is to do so with a maximized valuation driving the sale price.” Here are 4 ways to do so.
Book Shares Insights on Future-Proofing Your Business
Published in NJ Business Magazine on March 5, 2024
NJBIA member Jerry Creighton, an award-winning entrepreneur, corporate executive, business owner, and angel investor, is sharing his strategies for future-proofing your business in his book, “The Quest for Durability –The Business Puzzle Method®.”
Risk Avoidance as a Competitive Advantage
Published in Sales and Marketing Management, December 4, 2023
Food for thought – all successful businesses started from fundamental ideas! What made them successful was a belief in the idea an a methodology to help them create a durable, profitable business.
Food for thought – all successful businesses started from fundamental ideas! What made them successful was a belief in the idea an a methodology to help them create a durable, profitable business.
Agile business practices can prevent the effects of COMMODIFICATION (loss of distinguishing / unique features) that can shorten product/service life cycles, which in turn impacts competitive advantages.
Perpetual Planning and Continuous Improvement: The New Business Reality
Published in Sales and Marketing Management October 26, 2023
Marketplace acceptance and industry leadership are not guaranteed. Strategic direction needs to be continually updated and reinforced with validated transitional strategic plans and realistic tactical plans of execution. To make this happen, a mindset of innovation is not an option, but a necessity!
Operational Scalability: Jerry Creighton of The Creighton Group On How To Set Up Systems, Procedures, and People To Prepare A Business To Scale
Published in Authority Magazine, October 7, 2023
Not investing in Operational Scalability leads to growth stagnation, loss of competitive advantages and possibly bankruptcy. Business models (at best) have a limited lifecycle. Operational Scalability needs to be a continuous way for a company to be flexible / agile and relevant.
Agile business practices can prevent the effects of COMMODIFICATION (loss of distinguishing / unique features) that can shorten product/services life cycles, which in turn impacts competitive advantages.
Published in Sales and Marketing Management August 17, 2023
There are two important steps needed for a business to be considered durable. They are year-over-year relevancy and resiliency. Let’s define and examine these two critical factors. Together, relevancy and resiliency are the key capabilities to produce a predictable and justifiable, year-over-year durable business.
Various Methods to Purchase Jerry’s Book below
“The Quest for Durability”, featuring The Business Puzzle Method® approach, represents The New Standard for Business Development.
Foundation principles are based on building and maintaining Lifecycle Durability Focused Business Models (LDFBM) that add substance to your business’s operations and planning process. “The Quest for Durability” presents solutions for your business to succeed and increase business lifecycle longevity. It’s about creating a blueprint and path for long-term success for startups, expansion companies and mature businesses looking for additional profitable growth”
It is important to have the right validated value creation strategic plans and tactics of execution to fit the needs of your business at each phase in your business’s growth lifecycle.
