More About . . .
Jerry Creighton Sr.
Jerry Creighton, Sr.
Jerry Creighton, Sr. MBA is an award-winning entrepreneur, business owner, angel investor, adjunct lecturer, author, army officer, and practicing consultant. Jerry is sharing his strategies for future proofing your business in his book, The Quest For Durability – The Business Puzzle Method®.
Jerry takes an innovator’s approach to business development. He is passionate about accelerating creative entrepreneurship, business and economic growth and job creation through the advancement of organizations and business entities.
He has worked closely in multiple industries with businesses of all sizes to help them scale and implement year-over-year durable organizational excellence and growth commercialization transitions.
Jerry’s extensive business development experience spans business ownership and domestic and international executive positions with Xerox, AT&T, Lucent, and Deutsche Telekom. This experience includes mergers and acquisitions/joint ventures, market management, business planning, financial reporting, and business operations responsibilities.
Jerry served more than a decade as a past Executive Director of the ionic Enterprise Development Center (EDC). This incubator is arguably one of the most successful incubators and expansion company commercialization centers in New Jersey with typically over 90 resident and nonresident member companies per year.
Jerry chose the term “The Business Puzzle Method®” approach as a metaphor. His goal is to show case cross-disciplinary synergies. These synergies are required to identify, evaluate, and move strategic plans and tactical execution actions from an idea to a justifiable opportunity. To achieve a successful long-lasting business model, The Business Puzzle Method® is needed to produce viable, profitable long-lasting organizations / businesses. It represents an effective and deliberate program to nurture and propel year-over-year relevant, resilient, and durable organizations / businesses into the future.
Jerry’s education includes earning a BA and an MBA from Widener University.
About The Book
To be a cutting-edge business, you need to have the ability to continuously grow, create value and adapt expeditiously as needed and as planned.
Durability is about developing and utilizing insight and capabilities in the current and in a volatile / uncertain forward-looking customer/buyer world of evolving preferences.
The business community, especially in the U.S, generally operates in a world where business is done by pursuing a short-term goal of quarterly profit reporting as the driving force. This can lead to mediocrity and complacency. Contrast that with the goal of establishing lifecycle (year-over-year) durability as the measure of a successful business, even for startup businesses.
“The Quest for Durability”, featuring The Business Puzzle Method® approach, represents The New Standard for Business Development.
Foundation principles are based on building and maintaining Lifecycle Durability Focused Business Models (LDFBM) that add substance to your business’s operations and planning process. “The Quest for Durability” presents solutions for your business to succeed and increase business lifecycle longevity. It’s about creating a blueprint and path for long-term success for startups, expansion companies and mature businesses looking for additional profitable growth”
It is important to have the right validated value creation strategic plans and tactics of execution to fit the needs of your business at each phase in your business’s growth lifecycle.
It is about turning insight, knowledge and understanding into action. Start with believing that change is good, as long as your business model is constantly updated to comply:
- To fit market demand
- To adhere to evolving target markets and customer preferences
- To constantly introduce productivity improvements
- To keep business models fresh and viable
Change produces endless opportunities. Durable business development plans are the result of always operating in a growth mode to address these opportunities. That is the formula to reach and maintain lifecycle durability with justifiable business valuation.
